This 2-day hands-on workshop on Digital Marketing and Advertising is designed to make participants more effective in developing and executing digital marketing strategies. Very often marketers are building cyber assets - Websites, Blogs, Facebook pages, LinkedIn profiles, YouTube brand channels and so on - only because everyone seems to be doing so. Not much thought goes into the strategy or the execution. The outcome is a collection of disconnected properties that diffuse and disorient their brand, and confuse customers. It is crucially important that before they implement anything on the internet, they have a cohesive strategy that integrates all offline and online brand assets, such that all the elements play well-coordinated, yet distinct roles. This is so that the brand's communication and imagery remains intact as customers move across the media platforms, yet each channel contributes incrementally to its equity. This workshop will help you achieve these outcomes.
To keep the crowd interactive and active, the workshop would have tasks which would have marks associated with them. All the participants would be given certificate of participation. The best performing team would be chosen based on the highest rank and awarded with 'Certificate of Merit'. The certificates would be issued by PrismCode Info Solutions Pvt. Ltd. which can be validated internationally.